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It's a round backdrop stand that you can adjust so that the sides and back are higher than the baby lying on a beanbag. That way no matter what angle you use, there should be smooth background behind him or her. This is awesome because usually I just hang the background on a stand behind the beanbag - all very well until you use a new angle to see the top of her head or toes, or need to change the lighting.
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Also with this shape of stand, I can make sure that the blanket is always smooth behind the baby. I've spent way too much time editing blanket wrinkles out in the past, and it's not just me - there are tutorials out there teaching photographers how to do a "blanket fade" in Photoshop to make the background nice and smooth. This should eliminate fussing with editing out background mistakes later on.
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It's light, it's strong, it's flexible, it's easy to assemble, it works for older babies too (pre-mobile babies anyway), and I think it looks really pro.
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There's still tons to do. We're making these ourselves (I have, personally, ground metal in the garage! I haven't welded yet but I sense it's coming) so when we sell more than a couple, we have to spend time in the garage making enough to ship. Eventually hopefully we will find a manufacturing partner and not do it all ourselves.
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Here's a couple of links if you're interested - we'd love some likes on our Facebook page, or if you see any mistakes on our webpage we'd love a heads up.
And there's photography going on too! More to come because it's almost fall here...